Martin Juhls

Martin Juhls is the founder of Initiative Kulturkommunikation, a digital consulting agency for culture and event companies.

The agency supports and trains cultural institutions, festivals and event organisers in public relations, marketing and digital communications.

Martin’s own practical background are over 20 years of cultural management and communications in nearly all different cultural sectors as well as leading a PR agency for culture and events for over ten years.

MuseumNext Growing Audiences Summit
Tuesday, 10th May 2022

Five Strategic Aspects of Inspiring New People to Visit the Museum

Inspiring new audiences to visit the museum is a common goal when it comes to widen the audience. But the communicative needs of people who have not heard of a specific museum before are totally different to those of the actual audience. Content, messages, storytelling and the whole customer journey have to be optimised for the first contact. In his talk culture-marketing-expert Martin Juhls shows the five main aspect for creating content that can help inspire people to visit the museums.

Full Schedule Here