Nadirah Ghazali

Nadirah Ghazali is the Marketing Manager at the Children’s Museum Singapore and leads the digital strategy. With a passion for playful and purpose-driven content, she ensures the museum’s voice stays authentic, accessible, and engaging across platforms.

Nadirah Ghazali will be speaking at the Museums & Social Media Summit 2025 :

Play, Post, Repeat

How do you make museum content that speaks directly to kids and with kids? Discover how Children’s Museum Singapore blends child-led storytelling with the magnetic presence of their beloved mascot, WonderBot, to create social media content that’s fun, authentic, and family-friendly. Learn how the team balances creativity with responsibility when featuring children online, and how a character-driven strategy can deepen engagement with young audiences and their caregivers alike.