Raghad Cararah

Raghad Cararah is a writer and editor on the Marketing and Communications team at the Aga Khan Museum, where she combines her background in advertising with a passion for storytelling to craft engaging narratives that showcase the Museum’s diverse programming.

She has played a key role in connecting the Museum with global audiences, contributing to impactful campaigns, and helping to shape its distinct voice.

Raghad Cararah will be speaking at the Museum Marketing Summit 2024 :

Content with Care: Virality Within Constraints

Museum marketing teams often face the challenge of balancing current trends with institutional guidelines. This presentation will guide you in leveraging these restrictions, transforming limitations into creative opportunities. By exploring how the Aga Khan Museum achieved viral success while staying true to its brand, this presentation will address the challenges of working within guidelines and provide practical strategies for creating compelling, shareable content. Learn how to turn constraints into advantages and maximize your museum’s digital impact to reach and resonate with a global audience.