Rosie Siemer

Rosie Siemer is the founder and Managing Director of Radiance Insights, where she shapes the strategic vision for how cultural organizations engage audiences, grow membership, and drive sustainable revenue. A trusted partner to senior leaders, Rosie helps museums transform complex, high-stakes challenges into clear, data-driven opportunities. A leading voice on audience development and membership strategy, her work focuses on decoding audience motivations, optimizing pricing strategies, and championing the future of cultural participation.

Rosie Siemer will be speaking at the Museums & Social Media Summit 2026 :

Cracking the Gen Z Code: Driving Engagement With Emotional Connection

Want to turn Gen Z scrollers into lifelong museum members? Emotional connection is the single biggest predictor of repeat visitation and membership uptake. Discover how the San Diego Museum of Art (SDMA) partnered with Radiance Insights to launch a data-driven social media pilot tailored specifically to Gen Z’s psychological motivators. Learn how SDMA is leveraging the science of emotional connection to craft high-impact social content that drives real-world engagement by tapping into Gen Z’s desire for social connection, inclusivity, and acceptance. Leave with an evidence-based framework for building emotional connection to drive long-term loyalty and financial sustainability at your institution.