Sadiya Akasha

Sadiya Akasha is a product developer and a UX researcher with a background in social psychology and group dynamics.

She has leveraged her skills to transform organizational thinking in marketing, investments, genetic research, data analytics, molecular diagnostics, and community-serving nonprofit arts organizations.

Today she works closely with artists and cultural institutions to help them refine and communicate their vision at the intersection of art, technology, and human-centered design.

MuseumNext Growing Audiences Summit
Monday, 9th May 2022

Leave something to the imagination – When to Omit Audience Insights
The customer is always right – but what about when they’re not? Museums are readily gathering more and more insights about their audiences that are informing how they curate their collections for exhibitions, how they discuss objects with their audience, and how they think about the visitor journey. But when is it advantageous to hold back? In this talk, we look at the production of a major arts commission about artificial intelligence at the Tate Modern, and how we used our audience insights to help the artist communicate their message, but also how strategically withholding some answers helped create stronger engagement with our visitors.

Full Schedule Here