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Samantha is VP of Digital Strategy at Axiell Group, a multinational IT solutions company serving the cultural, library, and education sectors. Previously, Samantha was Founder and CEO of CultureConnect, an award-winning technology company delivering engaging mobile & digital experiences to the culture sector. In Sept 2020, she led CultureConnect’s acquisition by Axiell and now leads the corporate group’s global strategy for audience-facing solutions, building the company’s product, partnership, and acquisition strategy.
The Integrated Exhibition: How to embrace multi-channel storytelling
Which museum technologies and platforms do you use? How can you create a richer and more immersive experience onsite, online, and on personal devices? The Integrated Exhibition is a multi-channel storytelling approach that connects a variety of content and data input systems with a variety of public engagement outputs. The result is a highly efficient approach to content creation that can scale quickly across channels and evolve sustainably over time, all while enhancing what museums do best: tell stories, engage audiences, and encourage learning and exploration. Samantha Diamond will share frameworks for creating multi-channel experiences and case studies from leading institutions who are using or working towards this approach. You’ll walk away with actionable steps for you to start embracing multi-channel storytelling.