Steven Bond

Steven Bond is the Vice President of Strategy at Forum One, where he works closely with digital leaders and practitioners to ensure that they are set up for success and use digital platforms and strategies effectively to move their missions forward.

He has experience advising Fortune 500 clients on digital strategy, including Under Armour, Pepsi, John Deere, and T. Rowe Price, as well as a range of nonprofit organizations and museums, including the Smithsonian National Museum of African American History and Culture, the Frist Art Museum, the Pacific Science Center, and the Frist Art Museum.

He earned his B.S. in Business with a Marketing Concentration from Towson University.

Steven Bond will be speaking at the Museum Marketing Summit 2024 :

Kaleidoscope

In 2023, the Smithsonian Office of Digital Transformation embarked on the Institution’s first-ever pan-institutional initiative focusing on Gen Z. The project, titled “Kaleidoscope,” is an omnichannel marketing campaign and online exhibition that explores the concept of “resilience” from multiple perspectives.

Launched in 2024, this grant-funded initiative was not precisely defined when the project began. The original concept was described as a “tour” featuring stops at 15 Smithsonian units, with a website at its center. After reviewing existing audience research—including their media consumption habits, perceptions of the Smithsonian brand, feelings about the concept of resilience, and approach to engaging with other institutions—the team devised a comprehensive, omnichannel approach united by a cohesive brand identity.

This ongoing campaign—which has reached 2.5M people across Facebook, Instagram, Spotify, the campaign website, physical signage, and over 20 Smithsonian digital properties—explores the resilience of this generation through stories and media from across the Smithsonian’s collections and museums. Topics range from sustainable agriculture to Afrofuturism to LGBTQ+ activism. Kaleidoscope will continue evolving in the coming years, expanding to more stories, channels, and Smithsonian museums.