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Teina leads Digital Engagement at MOTAT where she is leading the digital transformation of this New Zealand science and technology museum.
She has worked at the intersection of culture and digital since 1997, including roles at Ministry for Culture and Heritage and Auckland War Memorial Museum.
Prior to this Teina worked within the marketing and digital design industry including as Digital Director of Saatchi & Saatchi, and as an independent strategy consultant.
Teina has particular interest and experience in the areas of storytelling and ux design.
Now Take All The Words Away…
“Bring the aircraft to life”. That is how our digital label project started. A cavernous Aviation Hall filled with aircraft that will never roar or soar again, a staggering associated collection of photography, footage, uniforms – all manner of objects, and user research that gave us clear and simple audience desires – “I want to see them fly” & ” I want to go inside”. We binned the book metaphor, banned the word ‘label’ and went about designing a touchscreen experience that centered on creating moments of information, discovered through interaction and delivered, where possible, without written words.