Xuxa Kidd

Xuxa Kidd is the Social Media Producer at the London Museum. Assisting in the rebrand of a museum and creating content that spans from raunchy medieval London to the turbulent journey of a knitted cap found in the Thames, she’s always with a fresh idea & camera at the ready.

When not circling back from emails and convincing curators to be in TikTok’s, she’ll likely be found putting her Photography degree to good use or hunting down London’s best pain au chocolat and/or pub.

Xuxa Kidd will be speaking at the Museums & Social Media Summit 2025.

How One Object’s Evolving Story Transformed Our TikTok

Discover how the London Museum turned a simple object biography – and its evolving research story – into a TikTok that captured 1 million organic views and transformed our TikTok channel’s performance through honest storytelling.

This case study reveals the creative process, production techniques, issues faced and strategic decisions behind our most successful social media post about a knitted hat where new research revealed it wasn’t the Tudor cap we initially thought.

Learn practical frameworks for identifying compelling object narratives, crafting authentic museum content that resonates with digital audiences, and building sustainable engagement strategies that honour both curatorial expertise and platform algorithms.