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The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...
Google Ad Grants is a fantastic programme that museums can use to get free adverts on Google. Even if your charity doesn’t quality for Google...
When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...
Marvel and museums? You may think that we’re writing about a comic book museum. However, if you look closely at Marvel Studio’s incredible marketing strategy,...
It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of...
Quizzes, queens and behind the scenes: the powerful potential of social media for museums Before social media, the responsibility for maintaining the reputation of a...
We’re aiming to cleanse the internet of cringe-worthy content. Help us spread the word about museum marketing mistakes to avoid so we can forever eliminate...
A new museum devoted entirely to the seaside resort town of Blackpool is due to open in 2021 but the creative team behind the project...
The Metropolitan Museum of Art (The Met) in New York City has announced a project to collect and share personal stories related to the museum...
It was 2010 when I opened my inbox and read: ‘Congratulations! It is with pleasure that we invite you to attend the Berlinale Talent Campus...
What makes one museum brand identity stand out from the crowd and another instantly forgettable? How can a great brand identity give your museum the...
What kind of relationship does your museum have with TripAdvisor? Have you ever quantified it? After all, that’s what TripAdvisor itself is all about and...
The museum sector has learned a great deal from the way private industries have utilised social media platforms to promote themselves and reach a wider...
The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...
Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....
Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...
For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside...
Museums recognise that reaching young people is important. But what is the best method to connect with this audience in a genuine way? Technology and...
How do you get people to go to a museum when they are not particularly interested in doing so? Museums are always looking for new...
There are lots of reasons why museums run events. They can be one-off events, collection launches or a regular series. An event can tie in...
As arts organizations, we are really good at putting up barriers for attendance. Some of these barriers are real and some are perceived. Some of...
The Museum of English Rural Life has a well placed reputation for masterfully using social media to draw attention to it’s collection with witty tweets....
Travellers arriving at Amsterdam Airport Schiphol will get on a rolling art history lesson when picking up their suitcases thanks to a 73 meter long luggage...
Facebook, Snapchat, Instagram, Twitter, WhatsApp, Flikr, Pintrest, Tumblr, YouTube and LinkedIn – all popular social media sites used predominantly by the 18-30 age bracket, a.k.a....
