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How Can Museums Encourage Visitors to Post About Them on Social Media?

The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...

How can Museums get Google Ad Grants?

Google Ad Grants is a fantastic programme that museums can use to get free adverts on Google. Even if your charity doesn’t quality for Google...

A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel

When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...

What can Museums learn from how Marvel uses Social Media?

Marvel and museums? You may think that we’re writing about a comic book museum. However, if you look closely at Marvel Studio’s incredible marketing strategy,...

How to get your museum out of a social media rut

It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of...

How social media can bring heritage to life

Quizzes, queens and behind the scenes: the powerful potential of social media for museums Before social media, the responsibility for maintaining the reputation of a...

10 Museum Marketing Mistakes to Avoid

We’re aiming to cleanse the internet of cringe-worthy content. Help us spread the word about museum marketing mistakes to avoid so we can forever eliminate...

New Blackpool Museum Reveals Branding

A new museum devoted entirely to the seaside resort town of Blackpool is due to open in 2021 but the creative team behind the project...

The Metropolitan Museum of Art asks ‘What’s Your Met Story?’

The Metropolitan Museum of Art (The Met) in New York City has announced a project to collect and share personal stories related to the museum...

Can You Apply Transmedia Storytelling to Museums?

It was 2010 when I opened my inbox and read: ‘Congratulations! It is with pleasure that we invite you to attend the Berlinale Talent Campus...

How to Create a great Museum Brand Identity?

What makes one museum brand identity stand out from the crowd and another instantly forgettable? How can a great brand identity give your museum the...

TripAdvisor for Museums: Best Practice

What kind of relationship does your museum have with TripAdvisor? Have you ever quantified it? After all, that’s what TripAdvisor itself is all about and...

How Do Museum Professionals Harness Social Media for Marketing?

The museum sector has learned a great deal from the way private industries have utilised social media platforms to promote themselves and reach a wider...

Game of Thrones Tapestry unveiled in the Ulster Museum

The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...

Communicating the value of museums

Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....

Communicating change and marketing a Museum while closed for redevelopment

Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...

Louvre and Airbnb marketing campaign offers the chance to win a night with Mona Lisa

For one night only, on April 30, Airbnb and the Louvre are giving a lucky winner and their guest a once-in-a-lifetime opportunity to see what happens inside...

Museum Marketing Campaigns for Young People, by Young People

Museums recognise that reaching young people is important. But what is the best method to connect with this audience in a genuine way? Technology and...

How Amsterdam Museum boosted visits by local residents by stepping beyond its walls

How do you get people to go to a museum when they are not particularly interested in doing so? Museums are always looking for new...

This California museum has turned its events into marketing machines

There are lots of reasons why museums run events. They can be one-off events, collection launches or a regular series. An event can tie in...

Removing Barriers Through Authentic Communication

As arts organizations, we are really good at putting up barriers for attendance. Some of these barriers are real and some are perceived. Some of...

The Museum of English Rural Life Leads Museum Social Media Duck Hunt

The Museum of English Rural Life has a well placed reputation for masterfully using social media to draw attention to it’s collection with witty tweets....

Rijksmuseum covers Schiphol Airport luggage belt with Dutch works of art

Travellers arriving at Amsterdam Airport Schiphol will get on a rolling art history lesson when picking up their suitcases thanks to a 73 meter long luggage...

How to get millennials into your Museum with escape rooms

Facebook, Snapchat, Instagram, Twitter, WhatsApp, Flikr, Pintrest, Tumblr, YouTube and LinkedIn – all popular social media sites used predominantly by the 18-30 age bracket, a.k.a....