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How Museum of Gloucester Pivoted During Covid-19

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Instagram Tips for Arts Organisations

Launched in 2010, Instagram rapidly became the go-to photo-sharing social media site in the West. Originally developed by Kevin Systrom and Mike Krieger, two Americans...

Eye Catching Museum Logo Design

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

SEO for Museums in 2021

As we launch into 2021, many museum marketing managers are likely to be asking the question, “How can SEO help my museum in the decade...

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

5 Methods to Improve Your Museum Website

Whether you already have a killer website or are just dipping your toes in the web presence waters, there is always room for improvement. People...

Guide to “Traditional” Museum Marketing and PR

Marketing is a wide umbrella. With social media channels, email blasts, web analytics, websites and SEO, it’s easy to think that’s all there is to...

Planning Your Museums Website Redevelopment

At its core, a re-development is the process of taking something and designing it again for the second, third, fourth time… You get the gist....

Google Analytics for Museums

Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...

Museums and Brand Consistency

An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...

Research & Planning for Museum Marketing Success

This article is about laying the groundwork and planning for your museum marketing success. We’re going to have you digging out analytics, thinking about your...

Writing Museum “Call to Action” Copy

We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...

Facebook Advertising Tips for Museums

With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...

How can Museums create eye-catching marketing graphics and video?

Creating content for your museum that tells a story is key to developing a marketing narrative. Social media posts that include images and video have...

Tips to get your Museum started with Social Media

In this article, we’ll go through social media basics to get your Museum started on the four most popular platforms: Facebook, Instagram, Twitter and LinkedIn....

Tools to Make Your Museum Marketing Life Easier

In this article we’re going to introduce you to the applications that museum marketing pro’s need to make their lives easier. Organising content, scheduling and...

How Can Museums Encourage Visitors to Post About Them on Social Media?

The way in which visitors engage with museums has completely changed over the last decade. The emergence of social media as a platform for public...

How can Museums get Google Ad Grants?

Google Ad Grants is a fantastic programme that museums can use to get free adverts on Google. Even if your charity doesn’t quality for Google...

A Museum Influencer’s Perspective: Storytelling, Mini Program, Food and Deep Dive Travel

When Yan Song was studying in Shanghai, his favorite pastime was to roam around museums. “Museums have emerged like bamboo shoots after the rain and visiting museums...

What can Museums learn from how Marvel uses Social Media?

Marvel and museums? You may think that we’re writing about a comic book museum. However, if you look closely at Marvel Studio’s incredible marketing strategy,...

How to get your museum out of a social media rut

It’s easy to get caught in social media posting patterns; particularly when a majority of other museums doing the same thing. However, the days of...

How social media can bring heritage to life

Quizzes, queens and behind the scenes: the powerful potential of social media for museums Before social media, the responsibility for maintaining the reputation of a...