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Marketing

In conversation with Boudewien Chalmers Hoynck van Papendrecht

Few museum professionals have been responsible for engaging with a global online audience on quite the same scale as Boudewien Chalmers Hoynck van Papendrecht. Ahead...

In Conversation with Adam Koszary, Head of Digital, The Audience Agency

Considered to be one of the rising stars of the museum world, Adam Koszary’s stellar career has seen him work at the Bodleian Libraries in...

Pinterest Tips for Museums

Launched in 2010, Pinterest is an image-sharing and social media platform designed to enable saving and discovery of information on the internet, by allowing users...

In conversation with: Maurice Seleky, Head of Communications and Marketing, Amsterdam Museum

As Amsterdam Museum’s lead on marketing and communications, Maurice Seleky is responsible for helping to shape the strategy for one of the institution’s most interesting...

What are Twitter Spaces and should Cultural Organisations be using them?

In December 2020, Twitter announced it would introduce a new feature that allows users to have audio conversations. A move that is a surprise to...

How Zeitz Museum of Contemporary Arts Africa pivoted during the global pandemic

Three months into a new digital role. Faced with a global pandemic. Responsible for shaping the direction of a museum’s communication with the outside world...

National Museums Liverpool Reveals New Branding

National Museums Liverpool has unveiled its new brand as it opens up its galleries and museums once more following enforced closures as a result of...

How Museum of Gloucester Pivoted During Covid-19

Amy Washington explains how a dedicated team, a willingness to experiment and a can-do spirit enabled the Museum of Gloucester to find success in the...

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Instagram Tips for Arts Organisations

Launched in 2010, Instagram rapidly became the go-to photo-sharing social media site in the West. Originally developed by Kevin Systrom and Mike Krieger, two Americans...

Eye Catching Museum Logo Design

From Nike’s “swoosh” symbol to the iconic Apple logo, brands know that a strong identity is essential to their success. The same is true for...

Survey: How Museum Marketing is Adapting to Covid-19

It’s no secret that museums have been hit hard by Covid-19, with social distancing forcing them to close for several months and now limiting the...

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

5 Methods to Improve Your Museum Website

Whether you already have a killer website or are just dipping your toes in the web presence waters, there is always room for improvement. People...

Guide to “Traditional” Museum Marketing and PR

Marketing is a wide umbrella. With social media channels, email blasts, web analytics, websites and SEO, it’s easy to think that’s all there is to...

Planning Your Museums Website Redevelopment

At its core, a re-development is the process of taking something and designing it again for the second, third, fourth time… You get the gist....

Google Analytics for Museums

Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...

Museums and Brand Consistency

An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...

Research & Planning for Museum Marketing Success

This article is about laying the groundwork and planning for your museum marketing success. We’re going to have you digging out analytics, thinking about your...

Writing Museum “Call to Action” Copy

We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...

Facebook Advertising Tips for Museums

With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...

How can Museums create eye-catching marketing graphics and video?

Creating content for your museum that tells a story is key to developing a marketing narrative. Social media posts that include images and video have...

Tips to get your Museum started with Social Media

In this article, we’ll go through social media basics to get your Museum started on the four most popular platforms: Facebook, Instagram, Twitter and LinkedIn....

Tools to Make Your Museum Marketing Life Easier

In this article we’re going to introduce you to the applications that museum marketing pro’s need to make their lives easier. Organising content, scheduling and...