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How to get millennials into your Museum with escape rooms

Facebook, Snapchat, Instagram, Twitter, WhatsApp, Flikr, Pintrest, Tumblr, YouTube and LinkedIn – all popular social media sites used predominantly by the 18-30 age bracket, a.k.a....

Museum puts T. rex on Tinder to make new audiences fall in love with them

Teddy is your average T. rex, loud, hungry (#palaeodiet), fossilized, and he loves a good movie theme song. But what is he doing on Tinder?...

Film: How Can a European Museum Attract Chinese Tourists?

With over 2,000,000 Chinese tourists who visited France in 2015, China is France’s second tourist market after the United States, but how can a European Museum...

Film: How do you attract Chinese visitors to your Museum?

Spending by Chinese tourists soared by 53% in 2016 to record $215 billion, and cities around the world are competing to gain a foothold in...

Film: Developing audiences at the Irish Museum of Modern Art

This presentation on Developing audiences at the Irish Museum of Modern Art was given at MuseumNext Dublin on 20th April 2016, by Aoife Flynn, Head of Audiences and Development, Irish Museum...

Film: How did a 117-year-old museum reinvent itself? Through a mix of vision, moxie, and action.

How did a 117-year-old institution in central Massachusetts reinvent itself? Through a mix of vision, moxie, and action. Adam Rozen, Director of Audience Engagement at the...

Film: We Are Throwing A Party And Everyone’s Invited!

This presentation on developing audiences at Minneapolis Institute of Art was given at MuseumNext Indianapolis on 25th September 2016, by Katie Hill, Audience Engagement Specialist at Mia. In her presentation Katie talks...

How arts organisations can get more out of e-marketing

Email marketing in some form is already prolific in arts organisations, because it is low cost, targeted and easy to track. With funding cuts looming...

Reaching out to younger museum audiences

Concerned, as they are, with history and permanence, museums are not generally in the business of shaking things up. The idea of new blood –...

Creating a buzz marketing The British Museum

The British Museum is UK’s most popular visitor attraction with over six million visitors last year, the museum has a collection which spans the world...

Participants not audiences

The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding...

Film: Digital Marketing for Museums

Jim Richardson is Managing Director of Sumo, a leading arts marketing agency with an international reputation, and the founder of MuseumNext. Jim spoke at the MuseumNext 2011...