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Creating a buzz marketing The British Museum

The British Museum is UK’s most popular visitor attraction with over six million visitors last year, the museum has a collection which spans the world...

Participants not audiences

The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding...

Film: Digital Marketing for Museums

Jim Richardson is Managing Director of Sumo, a leading arts marketing agency with an international reputation, and the founder of MuseumNext. Jim spoke at the MuseumNext 2011...