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Marketing

museum puts trex on tinder

Museum puts T. rex on Tinder to make new audiences fall in love with them

Teddy is your average T. rex, loud, hungry (#palaeodiet), fossilized, and he loves a good movie theme song. But what is he doing on Tinder?...
chinese museums marketimg

Film: How Can a European Museum Attract Chinese Tourists?

With over 2,000,000 Chinese tourists who visited France in 2015, China is France’s second tourist market after the United States, but how can a European Museum...
china ready museums

Film: How do you attract Chinese visitors to your Museum?

Spending by Chinese tourists soared by 53% in 2016 to record $215 billion, and cities around the world are competing to gain a foothold in...
marketing museums

Film: Developing audiences at the Irish Museum of Modern Art

This presentation on Developing audiences at the Irish Museum of Modern Art was given at MuseumNext Dublin on 20th April 2016, by Aoife Flynn, Head of Audiences and Development, Irish Museum...

How arts organisations can get more out of e-marketing

Email marketing in some form is already prolific in arts organisations, because it is low cost, targeted and easy to track. With funding cuts looming...
young museum visitors

Reaching out to younger museum audiences

Concerned, as they are, with history and permanence, museums are not generally in the business of shaking things up. The idea of new blood –...
british museum marketing

Creating a buzz marketing The British Museum

The British Museum is UK’s most popular visitor attraction with over six million visitors last year, the museum has a collection which spans the world...
Museum Marketing

Participants not audiences

The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding...