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Marketing

Reaching out to younger museum audiences

Concerned, as they are, with history and permanence, museums are not generally in the business of shaking things up. The idea of new blood –...

Creating a buzz marketing The British Museum

The British Museum is UK’s most popular visitor attraction with over six million visitors last year, the museum has a collection which spans the world...

Participants not audiences

The audience is central to much of what a museum does, and visitor surveys and audience segmentation have over the past decade improved our understanding...