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Social Impact

Museums working with refugees and migrants

How do museums fit into the narrative around the refugee and migrant crisis? Migration is a big political issue, both in North America and Europe....

Money

Navigating Fundraising’s Moral Maze with a Robust Ethical Policy

These are testing times for capital ‘C’ Culture. As we move towards a more connected, more inclusive society, our cultural institutions are subject to increasing...

Digital

How Can Museums Harness the Power of WeChat?

With well over a billion users, WeChat is an app that you may never have heard of. This is because by far the majority of...

Collections

Thinking Outside the Lines: Contemporary Art in Historic Settings

The Perception of An Historic Setting Static as defined by Merriam-Webster is something, “characterized by a lack of movement, animation, or progression.” And this is...

Conference

Come for the conference, stay for amazing Amsterdam

This year the MuseumNext Digital Summit takes place in Amsterdam on Friday 25th October. If you’re one of the many museum or digital professionals travelling...

Digital

In Conversation with Rijksmuseum’s Wouter van der Horst

Wouter van der Horst is the Digital Learning Educator at the Rijksmuseum in Amsterdam. I was fascinated by his lecture at MuseumNext London and followed...

Digital

How Museums Are Using Minecraft to Gamify Learning Experiences

If a museum is about anything, then it is about providing an engaging learning experience. Of course, in a traditional sense, learning is also about...

Design

What we can learn from Pop-Up Museums? Best practice and ideas from Instagram friendly experiences

Millennials used to seeking out the perfect selfie moment are hungry for cultural experiences that also afford them the opportunity to take great pictures for...

Marketing

How Do Museum Professionals Harness Social Media for Marketing?

The museum sector has learned a great deal from the way private industries have utilised social media platforms to promote themselves and reach a wider...

Health & Wellbeing

Museums Joining the Mental Health Conversation

Mental health issues will affect one in four people worldwide, at some point in their lives. People all over the world are living with conditions...

Marketing

Game of Thrones Tapestry unveiled in the Ulster Museum

The eighth and final season of Game of Thrones has come to an end – with the season finale airing in May – and scenes...

Digital

Is Instagram culture a positive influence for museums?

I would expect many of us who work in the industry remember the first time we visited a museum we have since grown to love,...

Collections

Operation Night Watch – Rijksmuseum livestream research and conservation project

On 8 July 2019 the Rijksmuseum started Operation Night Watch. This is the biggest and most wide-ranging research and conservation project in the history of...

Learning

Why do stories matter to museums and how can museums become better storytellers?

Stories are universal. We all read, watch and listen to them. We all tell them. Stories are part of what makes us human. In fact,...

Money

What does great art smell like? Louvre commission 8 fragrances based on their most famous artworks

The Louvre has commissioned the top perfumers in France to create scents inspired by some of the most famous artworks in their collection. The eight...

Marketing

Communicating the value of museums

Museums change lives. They educate, entertain and inspire. They provide spaces for social interaction and reflection. And they make valuable contributions to their local communities....

Digital

Is the future of museums online and what might a virtual museum look like?

I regularly work with museums to improve their use of technology to open up their collections, attract more visitors and build better relationships and the...

Health & Wellbeing

What are Mindful Museums and how can they help us with our mental health?

Mindfulness is a bit of a buzzword recently. This is because there are many studies that say it has a positive impact on health and...

Opinion

Michael John Gorman on ‘play’ in museums

Can museums be considered a place to play? Michael Gorman tackles this question and more For many people the museum experience is one that can...

Social Impact

Instagram friendly pop-up museum opens in New York to highlight the issue of plastic in our oceans

The Museum of Plastic is the latest Instagram friendly pop up to open in the United States, following in the footsteps of the Museum of...

Marketing

Communicating change and marketing a Museum while closed for redevelopment

Whenever a museum or gallery closes its doors for redevelopment fears and emotions run high. Visitors lament the loss of experiences, spaces and facilities they...

Marketing

The tools and tactics successful museums use to attract new visitors

Through the past decade we have seen massive social change in the UK and around the world which, during the initial stages seemed dramatic, with...

Digital

Constant Contact for Museums

Email marketing is still seen as one of the most effective ways to communicate with museum audiences. It’s hardly surprising, despite the rise of social...

Conference

Getting more out of a Museum Conference with Social Media

Although many MuseumNext delegates are  adept at making the most of our museum conferences through social media, it is fair to say that even the...