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What digital did next – How digital arts can unlock value and opportunity in a socially distanced cultural sector
There is still much to be realised about the potential of digital arts and the application of digital tools to share cultural content. For some,...
Film: How Can You Decolonise Museums?
How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...
As Protests Across America Continue, Museums Walk an Awkward Line
As protests across the United States continue following the killing of African-American George Floyd by a police officer, some museums seem unsure how to respond....
Shaz Hussain on ‘diversity’ and changing the language we use in museums
‘If you really want to make a significant change, start with the language you use’, that was the quote Shaz Hussain, Collections Assistant at The...
What can museums teach us about diversity?
Representation is a delicate subject and cultural institutions must work hard to ensure a range of voices are heard. Diversity is a very loaded word,...
Donate to Support Justice for Black Live Now
The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have spurred nationwide protests against systemic racism and police brutality. It’s time to take action and demand justice for...
Do virtual tours in museums meet the real needs of the public? Observations and tips from a visitor studies perspective.
During the lockdown, more and more museums around the world are offering digital tours online: they could be virtual tours, live guided tours or even...
Listen up: how podcasts can create regular museum goers
The power of the podcast is not to be ignored. With the rise and rise of digital platforms over the past two decades, the popularity...
How Museums Are Catering For Different Age Groups
Age is a key aspect in determining target markets, but do age-specific exhibitions hinder more than they help? They say age is just a number,...
Community engagement with Fun Palaces
Bringing culture to the community is at the heart of Fun Palaces The word “engagement” sometimes feels like it has been hijacked by digital marketers....
SEO for Museums
Like any organisation, museums find themselves navigating the increasingly complex world of digital marketing. And while Google rankings aren’t the only metric they need to...
6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see
Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...
How Can Museums Use Email Marketing?
Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...
How Museums Can Win at E-Commerce and Online Donations
Sure, having a snazzy museum website is great for brand awareness, impressing users, making information about visiting and programmes easy to find, but let’s get...
5 Methods to Improve Your Museum Website
Whether you already have a killer website or are just dipping your toes in the web presence waters, there is always room for improvement. People...
“Traditional” Museum Marketing and PR
Marketing is a wide umbrella. With social media channels, email blasts, web analytics, websites and SEO, it’s easy to think that’s all there is to...
Planning Your Museums Website Redevelopment
At its core, a re-development is the process of taking something and designing it again for the second, third, fourth time… You get the gist....
Web Analytics for Museums
Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...
Museums and Brand Consistency
An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...
Research & Planning for Museum Marketing Success
This article is about laying the groundwork and planning for your museum marketing success. We’re going to have you digging out analytics, thinking about your...
Museum Audiences: How do you find yours?
One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...
What can AR do to bring heritage sites to life?
Augmented reality offers museums the opportunity to bring history to life AR, or augmented reality, has rapidly been inserting itself into our daily lives over...