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Digital

What digital did next – How digital arts can unlock value and opportunity in a socially distanced cultural sector

There is still much to be realised about the potential of digital arts and the application of digital tools to share cultural content. For some,...

Social Impact

Film: How Can You Decolonise Museums?

How can you decolonise museums? This presentation shares how Birmingham Museum collaborated with local cultural activists with a strong record of challenging museums to create...

News

As Protests Across America Continue, Museums Walk an Awkward Line

As protests across the United States continue following the killing of African-American George Floyd by a police officer, some museums seem unsure how to respond....

Opinion

Shaz Hussain on ‘diversity’ and changing the language we use in museums

‘If you really want to make a significant change, start with the language you use’, that was the quote Shaz Hussain, Collections Assistant at The...

Leadership

What can museums teach us about diversity?

Representation is a delicate subject and cultural institutions must work hard to ensure a range of voices are heard. Diversity is a very loaded word,...

News

Donate to Support Justice for Black Live Now

The recent deaths of Ahmaud Arbery, Breonna Taylor, and George Floyd have spurred nationwide protests against systemic racism and police brutality. It’s time to take action and demand justice for...

Digital

Do virtual tours in museums meet the real needs of the public? Observations and tips from a visitor studies perspective.

During the lockdown, more and more museums around the world are offering digital tours online: they could be virtual tours, live guided tours or even...

Digital

Listen up: how podcasts can create regular museum goers

The power of the podcast is not to be ignored. With the rise and rise of digital platforms over the past two decades, the popularity...

Engagement

How Museums Are Catering For Different Age Groups

Age is a key aspect in determining target markets, but do age-specific exhibitions hinder more than they help? They say age is just a number,...

Engagement

Community engagement with Fun Palaces

Bringing culture to the community is at the heart of Fun Palaces The word “engagement” sometimes feels like it has been hijacked by digital marketers....

Digital

SEO for Museums

Like any organisation, museums find themselves navigating the increasingly complex world of digital marketing. And while Google rankings aren’t the only metric they need to...

Marketing

6 of the weirdest (and most wonderful) museum marketing campaigns you’ll ever see

Art is known for pushing the boundaries in a number of different ways. But what happens when museums carry this mindset over into their marketing...

Marketing

How Can Museums Use Email Marketing?

Email marketing is a wonderful thing and one of our favourite methods of digital marketing. How better to remind visitors of how awesome your museum...

Marketing

How Museums Can Win at E-Commerce and Online Donations

Sure, having a snazzy museum website is great for brand awareness, impressing users, making information about visiting and programmes easy to find, but let’s get...

Marketing

5 Methods to Improve Your Museum Website

Whether you already have a killer website or are just dipping your toes in the web presence waters, there is always room for improvement. People...

Marketing

“Traditional” Museum Marketing and PR

Marketing is a wide umbrella. With social media channels, email blasts, web analytics, websites and SEO, it’s easy to think that’s all there is to...

Marketing

Planning Your Museums Website Redevelopment

At its core, a re-development is the process of taking something and designing it again for the second, third, fourth time… You get the gist....

Marketing

Web Analytics for Museums

Perhaps the most intimidating digital marketing term known to man, woman and child, “web analytics” isn’t as scary as it seems. There is a tendency...

Marketing

Museums and Brand Consistency

An easily recognisable style contributes to consistent brand awareness and will without a doubt, increase consistent digital engagement. Where would McDonalds be without the big...

Marketing

Research & Planning for Museum Marketing Success

This article is about laying the groundwork and planning for your museum marketing success. We’re going to have you digging out analytics, thinking about your...

Marketing

Museum Audiences: How do you find yours?

One of the very first steps in developing a successful marketing strategy is identifying your target audience. Who can benefit from your collections? Who is...

Digital

What can AR do to bring heritage sites to life?

Augmented reality offers museums the opportunity to bring history to life AR, or augmented reality, has rapidly been inserting itself into our daily lives over...

Marketing

Writing Museum “Call to Action” Copy

We’re not talking about great call to action copy… We’re not talking about engaging call to action copy. We are talking about BLINDING call to...

Marketing

Facebook Advertising for Museums

With 1.59 billion daily and 2.41 billion monthly active users, Facebook has it’s hand in a lot of pockets… Literally. More than 2.1 billion people...