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Brand licensing opportunities and museums – mercenary or an inevitability?

The great museum pivot has been a hot topic in recent months. As institutions around the globe have fought to react to lockdowns, closures and...

Museum XR

In conversation with: Paige Dansinger, Founding Director of the Horizon Art Museum and Better World Art Museum

“Better World Museum and the Horizon Art Museum are proud to not be normal! Creative technology allows things that have never been done before. We...

Museum XR

The tech start-up plugging museums into the potential of Desktop AR

At MuseumNext we receive our fair share of enquiries from new tech companies looking to launch into the museum market. And while not all are...

News

Survey: Effect of Covid-19 Pandemic on Museums?

The pandemic has represented one of the most challenging periods in living memory for the arts and culture sector. So, MuseumNext wanted to know how...

Digital

Museums, consumer trends and COVID-19: taking stock of the world we find ourselves in today

The way we consume and interact with content has been thoroughly put to the test over the past year. Let’s look at how the broader...

Conference

Which Museum Conferences to attend in 2021?

It’s difficult to keep track of all of the great museum conferences taking place around the world, especially when virtual events make even more great...

Marketing

In conversation with: Josh Dyer, Director of Marketing, Myseum of Toronto

“We had a strategy to capture, repackage and present digital content in dynamic ways . . . Covid forced us to execute that strategy much...

Digital

Roundtable with Dave Patten, The Science Museum

From social distancing to flexible interfaces, chemical screen cleaning to robot tours. In a recent virtual meet-up, Dave Patten took Jim Richardson and the MuseumNext...

Digital

In conversation with: Hilary Knight, Director of Digital, Tate

“We had to take the temperature of the public: find out where they were in their mindset and what they needed from us.”   Ahead...

Digital

How Zeitz Museum of Contemporary Arts Africa pivoted during the global pandemic

Three months into a new digital role. Faced with a global pandemic. Responsible for shaping the direction of a museum’s communication with the outside world...

Marketing

Museum Branding That Stands Out From The Crowd

There are some museum brands that are recognised all over the world. If you say MoMA or The Smithsonian, most people will already have an idea...

Digital

Natural History Museum reaches Chinese audiences with Fliggy

One of London’s most famous museums has been reaching Chinese audiences with local live streaming services in its pursuit of virtual visitors in China. The...

Health & Wellbeing

What are Mindful Museums and how can they help us with our mental health?

Mindfulness is a bit of a buzzword recently. This is because there are many studies that say it has a positive impact on health and...

Digital

How Are Museums Harnessing Immersive Technology to Provide Experiences?

The coronavirus pandemic has forced many museums to close their doors for much of the past year. Causing cultural institutions to look to digital technology...

Digital

In conversation with: Chris Cloud, Director of Communications and Marketing, Museum of Contemporary Art, San Diego

“This crisis has really forced museums to evaluate all aspects of their brand and marketing. From their values to their audiences to their channels ....

Museum XR

Museum 4.0 – adding unique interactive augmented reality experiences has never been so easy

INDOAR is a hardware-free, augmented reality based indoor navigation system that is able to create an amazing, easily manageable, AR experience for your visitors. It’s...

Digital

The interaction between art and a global pandemic

For close to a year now, daily life has been turned upside down by the COVID-19 pandemic. The impact of the virus’s spread has been...

Digital

GeoMuseUM geolocative web app and sculpture guide

The COVID-19 pandemic has affected how cultural institutions interact—not just with their communities but with the spaces they inhabit. Suddenly, the capacity for digital innovation...

Social Impact

Why 2021 will be momentous for social justice in museums

If 2020 was a year that put social justice issues in the spotlight, 2021 will be a year for some landmark changes to remedy these...

Digital

Has Covid-19 changed what we value and how we measure it in the museum sector?

For decades museums have judged visitor numbers to be the primary metric to define success in any given year.  More footfall means opportunities to expand...

Digital

How the Van Gogh Museum found digital success in 2020

As a fine example of a museum that was ahead of the digital curve when Covid-19 hit Europe, the Van Gogh Museum in Amsterdam was...

Digital

Never Before Seen Images Available at the Science Museum

The Science Museum Group announced in January that it would make available a vast array of images it has in its collection that have never...

Digital

The people behind museums: Ciprian Melian, Livdeo

As the co-founder and CEO of Livdeo, Ciprian Melian heads up a business leading the way in inclusive digital solutions for museums and cultural institutions....

Museum XR

The Met Launches Interactive Virtual Art Experience

The Metropolitan Museum of Art in New York City announced in January that it had teamed up with Verizon to launched an immersive virtual art...