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Creating the Book of Kells Experience at Trinity College Dublin
The Book of Kells is a remarkable testament to Ireland’s artistic and cultural legacy, celebrated for its intricate illustrations and storied past. Developing the Book...
Mapping North East Jewish Heritage Through Digital Archives
At the Discovery Museum in Newcastle, Tyne & Wear Archives houses a significant collection of materials related to the region’s Jewish community. Lizzy Baker, Archives...
How People Discover Online Collections: One Further’s 2024 Benchmark
Museums today are transforming their digital footprints, reshaping how collections are accessed, explored, and appreciated. At the Digital Collections Summit 2024, Chris Unitt, founder of...
How Museums Can Thrive in the Era of Social Media and AI
A visitor may first encounter a museum in a short video, look up its opening hours in search and book through the museum’s website. Those...
Museum Shop Sunday: What It Is and How to Take Part
Find out when Museum Shop Sunday takes place, who organises it and how museums can plan events and promotions that support their work.
How Shifts in Google Search Dominance and AI Innovation Could Impact Museum Marketing
In recent years, museums have relied heavily on Google Search as a primary driver of online visibility, audience engagement, and tourism research. From travellers searching...
Museum Online Revenue: Findings from MuseumNext’s 2024 Survey
As the digital landscape evolves, museums are increasingly leveraging online platforms to diversify their revenue streams. A recent survey of 242 museum professionals conducted by...
What Museums Can Learn from Van Gogh Museum Brand Partnerships
In today’s evolving cultural landscape, museums face increasing pressure to engage diverse audiences, drive visibility, and remain financially sustainable. The Van Gogh Museum in Amsterdam...
Digital Engagement in Museums: How to Plan and Measure It
Define digital engagement Digital engagement in museums means using digital tools and content to connect with people, on-site and online. It can include an object...
Museums and Snapchat: Engaging the Next Generation of Visitors
Snapchat, once viewed primarily as a fleeting social media platform for teens, has evolved into a powerful tool for storytelling, brand building, and audience engagement....
Dynamic Museum Ticket Pricing: Benefits, Risks and Questions
In an increasingly competitive market, cultural institutions—including museums, galleries, and live event venues—face the challenge of balancing accessibility with financial sustainability. Dynamic ticket pricing has...
Visions of Nature: How NHM Uses Mixed Reality to Imagine 2125
The Natural History Museum in London announced an innovative mixed-reality experience, Visions of Nature, for 24 October 2024. This cutting-edge exhibition, developed in collaboration with...
Minecraft in Museums: Projects, Learning and Planning Lessons
What can Minecraft help learners do? Minecraft gives museums a space where participants can build, explore and test ideas connected to collections. The learning task...
Adventures with Solo: ACM’s QR-Code Museum Game
At the Asian Civilisations Museum (ACM) in Singapore, a digital dog named Solo guided visitors through the temporary 2023 exhibition “Manila Galleon: From Asia to...
How Do Museums Support Community Groups in Preserving Cultural Heritage?
The Irish Community Archive Network (iCAN) helps volunteer groups document and share local heritage online. Its combination of training, technical support and connections between communities...
Harnessing AI for Museum Collections at the National Museum of the Royal Navy
The National Museum of the Royal Navy explored two collection challenges with University of Southampton students: extracting useful search terms from written descriptions, and classifying...
Playful Exhibition Design for Everyone
What I have learned about the value of play from my career in children’s museums Adults are just children who have grown older. This is...
Can Museums Reduce Their Use of Single-Use Plastic?
Since its debut in the 1960s, single-use plastic has been hailed as a modern marvel. It revolutionized shopping and convenience—light, cheap, and durable. But the...
How Vienna Clock Museum Designed an AR Escape Game Without a Game Master
In an ambitious step to broaden its appeal, the Vienna Clock Museum developed an augmented reality (AR) escape game entitled “A Shared Secret – The...
How Museums Are Blending Digital and Physical to Engage Visitors Like Never Before
Imagine walking into a museum where art literally grows before your eyes or where your actions can direct virtual water flowing through a digital landscape....
How Can Museums Become More Sustainable?
The health of our planet is one of the defining issues of our time, and cultural institutions have an essential role to play. But how...
How Can Museums Attract More Visitors?
Attracting more museum visitors starts with understanding who is missing and why. A campaign can give people a reason to consider a visit, but practical...
