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Digital

How Cutty Sark Built a Location-Aware Soundscape

Once one of the world’s fastest tea clippers, the Cutty Sark now stands as a cherished historical icon in Greenwich. Hans Biørn-Lian from Royal Museums...

Museum Learning

How Edinburgh’s Heritage Collections Developed Prison Learning Programmes

Loading the Elevenlabs Text to Speech AudioNative Player… The University of Edinburgh’s Heritage Collections team is demonstrating the power of museums and archives to develop...

Exhibition Design and Interpretation

Six Museum Audio Tour Ideas and What They Require

Museum audio can do several different jobs: create atmosphere, help visitors choose what to see, describe an artwork or lead a branching story. The best...

Artificial Intelligence

Revolutionizing Museums: How AI-Driven Data Analysis Is Changing the Game

In the ever-evolving world of museums, harnessing technology has become essential for enhancing visitor experiences, streamlining operations, and preserving collections. One groundbreaking approach reshaping the...

Artificial Intelligence

How Museums Can Use ChatGPT to Transform Their Operations in 2025

Museums have always faced the challenge of limited resources, with more to do than ever seems possible. For example, the British Museum has a collection...

Impact

Making Museums Accessible to Blind and Partially Sighted Visitors

Museums have a duty to cater to people with a wide range of needs and this includes visually impaired people. This is not a small...

Youth Mental Health

Slow-Looking as a Path to Mental Health Recovery at Frederiksberg Museums

Imagine stepping into a serene, art-filled museum space after a long struggle with mental illness. You are guided gently to observe an artwork’s colours, textures,...

Social Connection and Community Outreach

Sheffield Museums’ Community-Centred Programming: A Model for Well-Being and Inclusion

Sheffield Museums has established itself as a leader in community engagement through innovative programmes designed to support well-being, inclusion, and creativity. With six sites housing...

Museum Learning

How the National Maritime Museum and Willow Dene Celebrated SEND Creativity

Loading the Elevenlabs Text to Speech AudioNative Player… At the heart of museum education lies the potential to create inclusive, transformative experiences. The 2022–23 collaboration...

Health & Well-Being

How the Taubman Museum of Art’s Happy Hearts Programme is Transforming Lives Through Art

In 2022, the Taubman Museum of Art launched a groundbreaking initiative, the Happy HeARTs Programme, with the support of a three-year grant. This innovative programme was...

Health & Well-Being

Artie, The Tour Robot: Best Practices in Blending Art, Technology, and Healthcare

At The Ringling in Sarasota, Florida, a groundbreaking initiative is reshaping how museums engage with their communities and extend the benefits of art beyond their...

Dementia and Care Settings

Reunion: How a Museum Became Singapore’s Most Unexpected Wellness Hub for Seniors

Museums have long been recognized as spaces of connection, discovery, and reflection. The National Museum of Singapore is amplifying that role with Reunion, a groundbreaking...

Digital

Planning Less Intrusive Digital Experiences in Museums

This article began as a forecast of museum technology for 2025. Its useful planning question remains how digital services can support a visit without adding...

Professional Development

How to Write a CPD Plan for Museum Professionals

In the ever-evolving world of museums, continuous professional development is not just an option—it’s a necessity. Whether you’re an emerging museum professional or a seasoned...

Museum Marketing

How Micro-Influencers Can Turn Museum Visitors into Brand Ambassadors

What if the most powerful voice for your museum wasn’t a celebrity, but a local parent sharing their weekend visit on Instagram? Micro-influencers have quietly...

Money

How Auckland Museum Built Membership During the Pandemic

Launching a new initiative is never easy, but doing so during a global pandemic is an entirely different challenge. Christiane Pracht, Membership Manager at Auckland...

Money

How Nationalmuseum Built a Donor Circle for Conservation

How do you bring forgotten masterpieces back to life? For Sweden’s National Museum in Stockholm, the answer lies in an innovative donor initiative that bridges...

Museum Marketing

Colouring the Future: How the National Trust Is Championing South Asian Narratives

How can heritage organisations stay relevant in an increasingly diverse society? The National Trust, founded in 1895, is embarking on a bold journey to reimagine...

Money

How the Tank Museum Turned Online Fandom into Income

Is traditional philanthropy enough for museums to thrive in the modern era? At the Tank Museum in Dorset, the answer lies in a bold shift...

Museum Marketing

How Museums Can Thrive in the Creator Economy: Lessons from Haydn Corrodus

Museums can develop their own publishing practice and work with creators whose communities connect with their mission. Each route needs a plan for people, production...

Museum Marketing

Mastering Exhibition Marketing with Creative Community Engagement

When the High Museum of Art in Atlanta launched Dutch Art in a Global Age in spring 2024, they faced a marketing challenge: how to...

Exhibition Design and Interpretation

What Makes a Great Museum Label?

The best museum labels do more than provide information. A great museum label takes its reader on a revelatory journey, reframing perceptions along the way...

Sustainability

Eco-Friendly Museum Practices: How Cultural Institutions Are Embracing Sustainability

As the climate crisis intensifies, museums are stepping up as sustainability leaders. They’re reducing carbon footprints, rethinking exhibition design, and adopting environmentally conscious business models....

Exhibition Design and Interpretation

How to Write Exhibit Labels for Children and Families

Creating exhibit labels for children and families requires a thoughtful approach that balances education and entertainment. When done effectively, these labels can transform museum visits...